Privacy Policy for Moodscape Shop


Last updated: December 7, 2025

1. Who We Are

This Privacy & Cookie Policy explains how Moodscape Shop (“Moodscape Shop”, “we”, “us” or “our”) collects, uses, shares, and protects your personal information when you visit or make a purchase on www.moodscapeshop.com (the “Site”).

Moodscape Shop is operated by:

VK Moodscape, LLC
418 BROADWAY, STE N
ALBANY, NY 12207
United States

If you have any questions about this Policy, please contact us at orders@moodscapeshop.com.

2. Scope of This Policy

This Policy applies when you:

  • Visit or browse our Site

  • Place an order or create an account

  • Subscribe to our newsletter or marketing communications

  • Interact with us by email, social media, or contact forms

  • Engage with our cookie banner or other consent tools

This Policy does not apply to websites, apps, or services that we do not own or control, even if they link to or from our Site (for example, social media platforms or third-party marketplaces).

3. Personal Data We Collect

“Personal data” (or “personal information”) means any information that identifies or relates to an identified or identifiable individual.

We may collect the following categories of personal data:

3.1 Information You Provide Directly

  • Order and Payment Details

    • Name

    • Billing and shipping address

    • Email address and phone number

    • Order details (products, price, currency, order date)

    • Payment method details (handled by our payment processors; we do not store full card numbers)

  • Account Information

    • Username and password

    • Profile preferences and order history

  • Communications and Support

    • Messages you send via contact forms or email

    • Responses to surveys, reviews, or feedback

    • Information you provide in connection with customer service inquiries

  • Marketing Preferences

    • Your choices regarding email marketing and cookies

    • Information collected when you sign up for newsletters or promotions

3.2 Information We Collect Automatically

When you use the Site, we automatically collect certain information, mainly through cookies and similar technologies (see Section 6):

  • IP address

  • Browser type and version

  • Device identifiers and operating system

  • Time zone and approximate location

  • Pages viewed, products browsed, referral URLs

  • Actions on the Site (e.g., adding items to cart, starting checkout, errors)

3.3 Information from Third Parties

We may receive information about you from:

  • Payment processors (e.g., confirmation of payment status)

  • Print-on-demand and fulfillment partners (e.g., order status, shipping updates)

  • Analytics and marketing providers (e.g., aggregated traffic and campaign performance)

  • Social networks, if you interact with us there or use social login options (where offered)

We treat such information in accordance with this Policy and any additional restrictions imposed by the third party.

3.4 Sensitive Personal Data

We do not intentionally collect “sensitive” personal data (such as health, biometric, or precise geolocation data) through the Site. Please do not submit such information via orders, contact forms, or email.

4. Purposes and Legal Bases (Why We Use Your Data)

We use your personal data for the following purposes and, if you are in the EU/EEA or UK, under the following legal bases:

  1. To process and deliver your orders

    • Fulfil purchases, manage payments, arrange shipping, handle returns and exchanges, and provide order updates.

    • Legal bases (EU/UK):

      • Performance of a contract (Article 6(1)(b) GDPR)

      • Legal obligations (e.g., tax and accounting) (Article 6(1)(c) GDPR)

  2. To provide and improve our services and Site

    • Operate, maintain, and secure the Site

    • Debug and fix errors, measure performance, and improve user experience

    • Develop new features and offerings

    • Legal bases (EU/UK):

      • Legitimate interests (Article 6(1)(f) GDPR) in running an efficient, secure online store

      • Consent where required for certain cookies/analytics (Article 6(1)(a) GDPR)

  3. To communicate with you

    • Respond to your questions and requests

    • Send service-related notices (e.g., order confirmations, shipping notifications, policy updates)

    • Legal bases (EU/UK):

      • Performance of a contract

      • Legitimate interests (customer support)

  4. For marketing and personalization

    • Send you newsletters, special offers, and product updates if you subscribe or otherwise consent

    • Personalize content and product recommendations

    • Measure the effectiveness of marketing campaigns

    • Legal bases (EU/UK):

      • Consent (Article 6(1)(a) GDPR) where required

      • Legitimate interests in promoting our business, where permitted

  5. For security and fraud prevention

    • Detect and prevent fraud, abuse, or illegal activity

    • Protect the security of our Site, systems, and customers

    • Legal bases (EU/UK):

      • Legitimate interests

      • Legal obligations

  6. To comply with law and enforce our rights

    • Maintain records for tax, accounting, and regulatory requirements

    • Respond to lawful requests from authorities

    • Enforce our terms and policies, or defend against legal claims

    • Legal bases (EU/UK):

      • Legal obligations

      • Legitimate interests

      • Establishment, exercise, or defence of legal claims

Where we rely on consent, you may withdraw it at any time using the methods described in this Policy (for example, cookie settings or “unsubscribe” links). Withdrawal does not affect the lawfulness of processing before withdrawal.

5. How We Share Personal Data

We do not sell your personal information for money. We share personal data only as reasonably necessary for business purposes, including:

  • Print-on-Demand and Fulfillment Partners
    We use third-party print-on-demand and fulfillment providers to produce and ship your orders. They receive the information needed to fulfill your order (e.g., name, shipping address, product details) and must use it only for that purpose.

  • Payment Processors and Financial Institutions
    To process payments and prevent fraud, your payment information is securely transmitted to our payment processors. We do not store full payment card details on our systems.

  • Shipping Carriers and Logistics Providers
    We share your name, shipping address, and, where needed, contact information to ensure delivery of your order.

  • Service Providers (Processors)
    We engage trusted third-party service providers for:

    • Hosting and cloud services

    • Analytics and performance monitoring

    • Email and marketing tools

    • IT security and support
      These providers are bound by confidentiality and data protection obligations and may not use your data for their own independent purposes.

  • Business Transfers
    In connection with a merger, acquisition, restructuring, or sale of all or part of our business, personal data may be transferred to the relevant third parties as part of that transaction, subject to appropriate safeguards.

  • Legal and Compliance
    We may disclose information if required by law or in good faith belief that such action is necessary to:

    • Comply with a legal obligation or lawful request

    • Protect and defend our rights or property

    • Protect the safety of our customers or the public

    • Prevent or investigate possible wrongdoing

We do not allow third parties to access your personal data for their own direct marketing unless you explicitly consent to that.

6. Cookies and Similar Technologies

6.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the site remember your actions and preferences and can be used for analytics and advertising.

We may also use similar technologies like pixels, tags, and local storage. In this Policy, we refer to all of these collectively as “cookies”.

6.2 Types of Cookies We Use

  • Strictly Necessary Cookies
    Essential for the Site to function properly (e.g., remembering items in your cart, enabling secure checkout, maintaining session security). These cannot be switched off in our systems.

  • Performance and Analytics Cookies
    Help us understand how visitors use the Site, which pages are most popular, and how users navigate. This information is usually aggregated and is used to improve performance and design.

  • Functional Cookies
    Remember your choices and preferences (e.g., language, region) to provide a more personalized experience.

  • Marketing and Advertising Cookies
    Help us deliver relevant ads, measure campaign performance, and limit the number of times you see an ad. They may be set by us or by third-party partners (e.g., advertising networks).

6.3 Cookie Banner and Consent

When you first visit our Site from certain regions (including the EU/EEA, UK, and applicable U.S. states), you will see a cookie banner explaining that we use cookies and providing choices:

  • Accept all cookies

  • Reject non-essential cookies

  • Manage your preferences by cookie category

Non-essential cookies (such as analytics and marketing cookies) will only be used after you give consent, where required by law.

You can update your cookie choices at any time by:

  • Using the “Cookie Settings” or similar link in the footer and/or cookie banner, if available; or

  • Adjusting your browser settings to block or delete cookies.

Please note that blocking or deleting certain cookies may affect the functionality of the Site.

7. International Data Transfers

We are based in the United States and work with service providers and fulfillment partners located in various countries. This means your personal data may be transferred to and processed outside of your country of residence, including in countries that may not provide the same level of data protection as your home jurisdiction.

Where required by law (for example, under GDPR), we implement appropriate safeguards for such transfers, which may include:

  • Relying on adequacy decisions issued by the European Commission or UK authorities

  • Using European Commission/UK-approved Standard Contractual Clauses with our service providers

  • Implementing additional technical and organizational measures to protect your data

You can contact us for more information about the safeguards we use for international data transfers.

8. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Policy or as required by law.

Examples:

  • Order and transaction records – typically retained for up to seven (7) years for tax, accounting, and legal compliance.

  • Account data – retained while your account is active and for a reasonable period thereafter, unless you request deletion.

  • Marketing data – retained until you opt out or withdraw consent, and for a short period afterwards to record your preferences.

  • Cookie and analytics data – retained in accordance with our cookie settings and the relevant third-party provider’s policies.

When we no longer need your data, we will delete, anonymize, or securely store it until deletion is possible.

9. How We Protect Your Data

We use reasonable technical and organizational measures to protect personal data from loss, misuse, unauthorized access, disclosure, alteration, and destruction. These include:

  • Secure hosting and encryption in transit for sensitive data where appropriate

  • Access controls, authentication, and logging

  • Vendor due diligence and contractual data protection obligations

However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Your Rights

Your rights depend on where you live. We will honor all applicable legal rights under relevant privacy laws.

10.1 Rights Under the GDPR (EU/EEA) and UK Data Protection Law

If you are in the EU/EEA or UK, you may have the following rights (subject to certain conditions and exceptions):

  • Right of Access – Obtain confirmation whether we process your personal data and receive a copy.

  • Right to Rectification – Request correction of inaccurate or incomplete data.

  • Right to Erasure (“Right to be Forgotten”) – Request deletion of your data, where lawful.

  • Right to Restrict Processing – Ask us to restrict the processing of your data in certain circumstances.

  • Right to Data Portability – Receive your data in a structured, commonly used, machine-readable format and have it transmitted to another controller where technically feasible.

  • Right to Object – Object to processing based on our legitimate interests, and to direct marketing at any time (including profiling related to direct marketing).

  • Right to Withdraw Consent – Withdraw your consent where processing is based on consent (e.g., marketing emails or certain cookies).

  • Right to Lodge a Complaint – File a complaint with your local data protection authority if you believe your rights have been violated.

We will respond to your request in accordance with applicable law.

10.2 Rights Under U.S. State Privacy Laws

Residents of certain U.S. states (including California, Colorado, Connecticut, Utah, and Virginia) may have additional rights regarding their personal information, such as:

  • Right to Know / Access
    Request that we disclose the categories and specific pieces of personal information we have collected, the sources, purposes, and categories of third parties with whom information is shared.

  • Right to Deletion
    Request that we delete personal information we collected from you, subject to legal exceptions (for example, where retention is required by law).

  • Right to Correction
    Request that we correct inaccurate personal information we hold about you.

  • Right to Opt Out of “Sale” or “Sharing”
    Some state laws define “sale” or “sharing” broadly to include certain data disclosures for advertising purposes. We do not sell your personal information for money. If we use cookies or similar technologies that constitute “sharing” or “selling” under applicable law, you may have the right to opt out via your cookie preferences or by contacting us.

  • Right to Limit Use of Sensitive Personal Information
    Where applicable, request that we limit the use of sensitive personal information. We do not knowingly collect sensitive personal information via the Site.

  • Right to Non-Discrimination
    We will not discriminate against you for exercising your privacy rights (for example, by denying services or charging different prices), subject to permitted differences under law (such as loyalty programs or discounts).

Some states also give you a right to appeal if we deny your request. If you are unsatisfied with our response, you may contact us again and indicate that you wish to appeal our decision.

10.3 How to Exercise Your Rights

You can exercise your rights by contacting us at:

Email: orders@moodscapeshop.com
Postal mail: VK Moodscape, LLC, 418 BROADWAY, STE N, ALBANY, NY 12207, USA

To protect your privacy and security, we may need to verify your identity before processing your request (for example, by asking you to confirm details of a recent order). Where permitted, you may also authorize an agent to make a request on your behalf, subject to appropriate verification.

11. Additional Disclosures for California Residents

If you reside in California, the following additional disclosures apply under the California Consumer Privacy Act (CCPA), as amended by the CPRA:

11.1 Categories of Personal Information Collected

In the past 12 months, we may have collected the following categories of personal information (as defined by CCPA):

  • Identifiers (e.g., name, email address, IP address, account login)

  • Customer records (e.g., billing and shipping address, phone number, payment information limited to what we store)

  • Commercial information (e.g., products purchased or considered, purchase history)

  • Internet / network activity (e.g., browsing history on our Site, interactions with pages and ads)

  • Approximate geolocation (e.g., derived from IP address or shipping address)

  • Inferences (e.g., preferences or interests based on your interactions with the Site)

We collect these categories from the sources and for the purposes described in Sections 3 and 4 above.

11.2 “Sale” or “Sharing” of Personal Information

We do not sell your personal information for money.
We may use cookies and similar technologies that could be considered a “sale” or “sharing” of personal information for cross-context behavioral advertising under California law.

You may have the right to opt out of such “sale” or “sharing” by:

  • Adjusting your cookie preferences through our cookie banner or settings; and/or

  • Contacting us at orders@moodscapeshop.com with the subject line “CCPA Opt-Out”.

We do not knowingly sell or share personal information of consumers under 16 years of age.

11.3 Retention

We retain personal information as described in Section 8 (“Data Retention”).

12. Do Not Track Signals

Your browser may offer a “Do Not Track” (DNT) signal or setting. At this time, there is no uniform industry standard for responding to such signals, and we do not currently respond differently to DNT signals. We will update this Policy if our practices change.

13. Third-Party Links and Social Media

Our Site may contain links to third-party websites, services, or social media platforms (such as Instagram, Facebook, TikTok, or Pinterest). If you click on these links, you will leave our Site and be subject to that third party’s privacy policies and practices.

We are not responsible for the privacy practices of third-party sites or services, and we encourage you to review their policies before providing any personal information.

14. Children’s Privacy

Our Site is not intended for, and we do not knowingly collect personal information from, children under 13 years of age (or a higher age if required by the laws of your jurisdiction).

If you believe a child has provided us with personal data without appropriate consent, please contact us, and we will take steps to delete such information as required by law.

15. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons.

When we make material changes, we will:

  • Update the “Last updated” date at the top of this Policy; and

  • Take additional steps as required by law (for example, posting a notice on the Site or seeking renewed consent for certain processing).

We encourage you to review this Policy periodically to stay informed about how we handle your personal data.

16. How to Contact Us

If you have any questions, concerns, or requests relating to this Policy or our handling of your personal data, you can contact us at:

Email: orders@moodscapeshop.com
Postal mail:
VK Moodscape, LLC
418 BROADWAY, STE N
ALBANY, NY 12207
United States